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Now that we know how Instagram highlights work, here’s how you can make the most of the feature to make them part of your digital marketing strategy.

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How to Use Instagram Highlights in Marketing?

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This means that Instagram Highlights can be a consistent traffic driver to your site if you do them right. These links work on both mobile and desktop devices. All you need to do is to select a sticker icon when adding your story and add your link.Īll those links are kept when you move your story to a highlight, so your permanent Instagram Highlights can have external links to your website. Instagram now allows anyone to add clickable links to your Instagram story. How to Add External Links to Instagram Highlights? The good news is that the feature is enabled by default, so just keep it as is.

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This is very important to remember: To create highlights, you need a solid strategy for your Instagram stories.Īnother important note to make here is that you need to have the automatic story archive enabled in order to be able to highlight your stories. There’s no other way to post highlights on Instagram.

The only way to add content to your highlight is to select a story to highlight. Can You Post a Highlight without a Story? You can delete highlights from the desktop. You can add and edit highlights only using your mobile Instagram app.

While it is playing, find “More” option in the bottom-right corner and tap it.

How to Create and Edit an Instagram Highlight? Once you add a 101st clip, the first one wll be moved to your Instagram archive and become hidden from other people. You can only have 100 active clips in one highlight. Keep your most important highlights often updated to keep them always on your front page. That being said, the more highlights you have, the more of them will never be viewed, so keep as focused as you can. The most recently updated highlight will appear first on your profile.ĭon’t forget that there are only four highlights immediately visible on an Instagram profile page, so chances are these are the ones that will be viewed by your profile visitors. You can add an unlimited amount of highlights to your profile. Are There Any Requirements or Limitations for Instagram Highlights? Instagram highlights can be watched by anyone (including unregistered users) if your instagram account is set to public. There’s no way to find or watch a highlight unless you land on its creator’s Instagram profile page. They cannot see that activity in their Instagram feed which makes highlights different from other types of content you can create on Instagram. When you create a highlight or add a new story to an existing highlight, your friends and followers are in no way notified. Stories which are hidden after 24 hours) into permanent content that can always be accessed from your account. Instagram Highlights turn your “ephemeral” content (i.e. So what exactly are Instagram Highlights and how can they be used for your marketing? What Are Instagram Highlights?Īn Instagram Highlight is a section on your Instagram profile page where you can save your stories.

One of the most effective (and yet often misunderstood) Instagram features is called “Highlights.” Instagram has added multiple features and sections over the years all of which offer a variety of marketing opportunities.